Media richness, the degree to which a specific media transmits information in multiple channels, is an important concept as the\nnumber of available multimedia communication methods increases regularly. Individuals differ in their preferences for media\nrichness which may influence their choice of communication multimedia in a given situation. These preferences can influence how\nsuccessful their communication efforts will be. This exploratory study of 299 adults (ages 16ââ?¬â??84) with at least a basic ability to\ncompute examines the relationship between multimedia preference and age, gender, and personality traits. Males and people with\nhigher levels of extraversion and agreeableness were found to have a higher preference for media richness. Age was not a significant\npredictor of media richness preference.
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